iMedia Connection interviewed Seth Besmertnik, Conductor’s chief executive officer, to help mitigate the ambiguity of link building.

Link building is multifaceted and often confusing for anyone with a website. Besmertnik makes link building transparent by providing key insight into link building best practices and strategies. The interview questions range from natural search ranking value in relation to internal website linking to the three most important criteria a search engine robot considers when evaluating an inbound link.

To read the complete article click here.