The Conductor publisher program enables high-quality, trusted content publishers to establish and grow predictable streams of revenue. Instead of volatile performance-based income, pricing is based upon the quality of content, audience metrics, authority, ad placement and industry demand. A few key facts about our network:

• Our advertisers require relationships with the highest-quality publishers each industry has to offer. Lesser-grade publishers, be warned: Conductor isn't for you.
• Our ads can be displayed alongside contextual programs and most other online advertising programs.
• Publisher revenue originates from organic search engine optimization budgets. There should be no conflict with your rich media or display advertising sales teams.
• An ad displayed throughout our publisher network works behind the scenes to positively impact the advertiser's rankings in search engines like Google and Yahoo.

Our Ads Are Special The perfect ad is one that produces revenue for the publisher while simultaneously adding value to the reader. Online contextual programs try to accomplish just that by associating the publisher's content with high-bidding advertisers. Yet relevancy ends up less than perfect, ads don't get clicked and user value begins to dip. Conductor delivers perfect ads. We do this by:

1. Partnering with our publishers. Our team works with publisher organizations to understand each online property in terms of its content, categories, goals, target audiences and available inventory. This information is used to forecast revenue and balance content supply with advertiser demand.
2. Proactively identifying and pre-qualifying advertisers. Conductor has a full sales staff tasked with building relationships with companies offering products and services relevant to your target audience. By aligning our sales process with the needs of your users, we essentially start enforcing quality and relevancy standards from the very beginning of the pipeline.
3. Facilitating the process and enforcing controls. Our review system requires that each ad passes a series of internal quality checks before it is displayed across our publisher network. Publishers may reject an ad at anytime if they are found to be of little or no value to their users.

Perfect ads are only possible when the publisher retains 100% editorial control over content and advertising. It's possible with Conductor. If interested, first review our publisher requirements and then submit your site for review.